Why human expertise still matters with AI

Why human expertise still matters with AI

AI is changing the way we work. It helps us analyse information faster, structure ideas, prepare research, compare markets and speed up processes that used to take much more time. For Go Grow Dutch, that creates plenty of opportunities. When AI is combined with years...
The Dutch Golden Olympics

The Dutch Golden Olympics

What Olympic success teaches us about winning in business. I recently found myself genuinely inspired by the remarkable performance of the Dutch Olympic team at the Winter Olympics. To be honest, I didn’t expect it. The Netherlands, a relatively small country,...
Furniture trade fairs: to be or not to be (there)

Furniture trade fairs: to be or not to be (there)

For many experienced furniture brands, wholesalers and manufacturers, trade fairs have become a strategic dilemma. Costs are rising, visitor numbers feel less predictable than they used to be and the return on investment is under constant pressure. This raises an...