by Jack | Apr 17, 2026 | Blog
International growth needs the right commercial structure For companies that already export successfully, the question is usually not whether international growth is possible, but how to organise commercial efforts in a way that fits the next phase of growth. That is...
by Jack | Feb 27, 2026 | Blog
What Olympic success teaches us about winning in business. I recently found myself genuinely inspired by the remarkable performance of the Dutch Olympic team at the Winter Olympics. To be honest, I didn’t expect it. The Netherlands, a relatively small country,...
by Jack | Jan 26, 2026 | Blog
For many experienced furniture brands, wholesalers and manufacturers, trade fairs have become a strategic dilemma. Costs are rising, visitor numbers feel less predictable than they used to be and the return on investment is under constant pressure. This raises an...
by Jack | Dec 16, 2025 | Blog
Who doesn’t know the Netherlands? From Cruyff and Oranje to Verstappen, Amsterdam, cheese and its liberal reputation, the country is globally recognizable. But while many people know the Netherlands culturally, far fewer truly understand it professionally. Do you know...
