Blogs
Blogs
A collection of blogs sharing knowledge, experience and perspectives on different topics.
Sales Agent, Consultant or Export Manager: how to shape the right commercial structure for the Dutch and Benelux market
International growth needs the right commercial structure For companies that already export successfully, the question is usually not whether international growth is possible, but how to organise...
The Dutch Golden Olympics
What Olympic success teaches us about winning in business. I recently found myself genuinely inspired by the remarkable performance of the Dutch Olympic team at the Winter Olympics. To be honest, I...
Furniture trade fairs: to be or not to be (there)
For many experienced furniture brands, wholesalers and manufacturers, trade fairs have become a strategic dilemma. Costs are rising, visitor numbers feel less predictable than they used to be and...
Why the Netherlands is a hidden goldmine for home & living brands and manufacturers
Who doesn’t know the Netherlands? From Cruyff and Oranje to Verstappen, Amsterdam, cheese and its liberal reputation, the country is globally recognizable. But while many people know the Netherlands...